Thoughtful, consumer-centric branding & design.
Services
Brand Audit
Initial meeting: $0 / 30 minutes
Follow-up sessions: $60+ / 1 hour
Has your brand evolved beyond its original borders? Are you unsure that it meets your current goals?
Together, we’ll dig into your strategy, assets, and any other general branding questions you may have. We’ll outline your current positioning in the market, how your branding furthers your mission, and map out a plan.
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+ Assessment of brand strategy
+ Industry analysis
+ Review of current brand toolkit and assets
+ Website critique
+ Strategy planning & development
Brand Design
$2500+ / brand
Do you need a brand that’s more than just a logo and color palette? Want a consistent identity that hits the mark?
Together, we can craft a new brand or update your existing one to your current needs. Each package is customized to your goals and budget, and can be supplemented with other services.
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+ Initial consultation
+ Development of brand strategy & scope
+ Strategy sessions
+ Industry research & creative exploration
+ Moodboard
+ Roadmap
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+ Logo design
+ Color palette
+ Font system
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+ Graphic/illustration elements
+ Stock photography library
+ Brand assets (stationery, give-aways, etc.)
Print & Digital Design
$60+ / hour
Is your brand top-notch, but you need to bring it further to life? Does your agency need extra support for a client?
From long-term advertising campaigns, to full-length book layouts, to one-off Instagram illustrations and more, I’m ready to support you and your team.
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+ Poster / flyer design
+ Packaging design
+ Menus
+ Merchandise
+ Publication design & layout
+ Digital layout design
+ Social media design & templates
+ Illustrations
+ Brand assets
+ Environmental design
Need a dependable addition to your team?
Ask about our retainer options!
Does your business have regular design needs that aren’t being met? Want the convenience of having a designer on staff? With a retainer, you’re guaranteed regular access to a trusted design partner who is there for any and all of your design needs.
FAQs
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Are you looking for a designer whose work will unerringly support your brand’s goals? Do you value strategic thinking and flexible aesthetics? Are you willing to be a creative partner? If you answered yes to all those, then we’re probably a great match!
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Timelines vary based on the extent of your needs, your organization’s coordination of feedback, and our combined availability. Building a brand together can take 2+ months. One-off projects can be completed in 1+ weeks.
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The services listed above are a good guide for my offerings, but I’m always open to new ideas! My portfolio of work showcases some of my favorite projects, but by no means is it a comprehensive digest of my abilities. Reach out to me for more information!
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My aesthetic doesn’t exist. I adapt aesthetics to best support each brand and its goals, ideal consumers, and system.
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Yes, of course! But never just a logo. Every design must be backed by strategic thinking, so any logo design will at least include a primary logo, potential applications, a color palette, and guidelines for use.
The Process
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Our work together should feel like a partnership. Our first meeting gives us time to find our fit. During this free consultation, we’ll review our combined expectations, capabilities, and general vibes. Expect to discuss your brand’s current state and goals, and I’ll share mine! Remember — the success of the project depends on us communicating regularly and effectively. If we’re a great fit, we’ll move forward!
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Every project begins with a problem. What would you like to solve together? How can I help you accomplish your goals? Understanding your needs will determine our project details, timeline, budget, and more.
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The best ideas don’t exist in a vacuum. I’ll need to fully understand your company and its goals, as well as the competitive landscape. After using those to develop a strategy, we’ll explore the best creative avenues relative to your needs.
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After confirming our creative concepts and direction, we’ll ideate the main cornerstones of your project. For a brand, that means logos, colors, and fonts. We’ll walk through each iteration during a meeting, and revise based on your feedback. Keep in mind — we do limit revisions to keep the process flowing. But don’t worry! With my help, finding the words for feedback will be easy.
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At this point, we’re ready to hand off your final files and build out the rest of your project’s touchpoints. From social media templates to window decals to stationery layouts, we’ll get your company consumer-ready!