Where is your brand headed next?
Branding & Strategy
To build trust with your audience, your visual identity needs to consistently reflect your differentiators and values. Whether you’re starting from scratch or updating an existing brand, we’ll align your visuals to your goals. Each package is customized to your goals and budget. Branding may include:
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+ Initial consultation
+ Development of brand strategy & scope
+ Strategy sessions
+ Industry research & creative exploration
+ Moodboard
+ Roadmap
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+ Logo design
+ Color palette
+ Font system
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+ Graphic/illustration elements
+ Stock photography library
+ Brand assets (stationery, give-aways, etc.)
Design & Illustrations
Brands work best when they’re implemented cohesively across all visual elements, evolving seamlessly alongside their marketplace and consumers. From advertising campaigns, to publication layouts, to type-centric illustrations, I’m ready to help you elevate your brand beyond its foundations. I work independently as a solo creative, or as an extension of your creative team. Retainer options are also available for reliable, extended support.
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+ Custom hand lettering and designs to elevate your stationery, packaging, ads, signage, merchandise, and more
+ Eye-catching exterior layouts
+ Well-organized interior layouts
+ Brand implementation across print and digital assets and collateral
Need a dependable addition to your team? Ask about retainer options!
Does your business have regular design needs that aren’t being met? Want the convenience of having a designer on staff? With a retainer, you’re guaranteed regular access to a trusted design partner who is there for any and all of your design needs.
The Process
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Our work together should feel like a partnership. During this free consultation, we’ll review our combined expectations, capabilities, and general vibes. Expect to discuss your brand’s current state and goals, and I’ll share mine!
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Every project begins with a problem. What would you like to solve together? How can I help you accomplish your goals? Understanding your needs will determine our project details, timeline, budget, and more.
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The best ideas don’t exist in a vacuum. I’ll need to fully understand your company and its goals, as well as the competitive landscape. After using those to develop a strategy, we’ll explore the best creative avenues relative to your needs.
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After confirming our creative concepts and direction, we’ll ideate the main cornerstones of your project. We’ll walk through each iteration during a meeting, and revise based on your feedback.
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At this point, I’m ready to hand off your final files and build out the rest of your project’s touchpoints. From social media templates to window decals to stationery layouts, we’ll get your company consumer-ready!