Your Partner in Design

Holl&Design is an independent design studio that builds and enhances brands through via strategically bold identity design, layouts, and illustration. Whether you need a solo creative force or an extension of your internal team, I'm ready to support your growth.

For nearly a decade, I've worked with organizations across sectors from the food industry to public finance. My clients and I have launched new brands, advertising campaigns, educational materials, merchandising, print publications, digital media, and more. Reach out to see where YOUR brand can go next!

Education & Experience

  • Operating independent design studio since 2018

  • 30+ clients in 6 different industries

  • Experience within the design world since 2016

  • Bachelor’s degree in Visual Studies and Consumer Psychology from the University of Pennsylvania , 2014-2018

  • Scholarship winner and graduate of The Lettering Seminar by Martina Flor, 2026

  • The Lettering Seminar’s Superstar Award and Entrepreneur Award, 2026

FAQs

  • My services are customized to your exact needs, so that you pay only for what you'll use. Billing may be time-based or project-based, depending on our scope.

    Actual costs are discussed and determined after a discovery call. Come prepared to discuss your budget!

  • Are you looking for a designer whose work will unerringly support your brand’s goals? Do you value strategic thinking and flexible aesthetics? Are you willing to be a creative partner? If you answered yes to all those, then we’re probably a great match!

  • Timelines vary based on the extent of your needs, your organization’s coordination of feedback, and our combined availability. Building a brand may be completed in a minimum of 1 month. One-off projects may be completed in 1 week.

  • The services listed above are a good guide for my offerings, but I’m always open to new ideas! My portfolio of work showcases some of my favorite projects, but by no means is it a comprehensive digest of my abilities. Reach out to me for more information!

  • I adapt my aesthetics to best support each brand and its goals, ideal consumers, and system. However, my work tends to attract brands who favor bold, not-too-serious visuals.

  • Yes, of course! But never just a logo. Every design must be backed by strategic thinking, so any logo design will at least include a primary logo, potential applications, a color palette, and guidelines for use.

  • No, for a variety of reasons that I’m more than happy to discuss, including negative consumer perceptions and ecological impact. I guarantee that all of my work is completely human-sourced. My contracts also state that any work we create together cannot be run through AI for any purpose, including but not limited to revisions, feedback, and training.

Ready to work together, or just want to learn more about your options?

Talk To Me

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MY PROFILE
View fullsize I've brewed up a bewitching hospitality brand 🎃 This biergarten identity features vintage Victorian inspirations, a flared serif base, and a few secret items hidden in the details. There are so many elements that go into such a heavily customer-fac
View fullsize Time to play GUESS THE BRAND based on the illustrations! Hint: these three illustrations were for ads heralding the launch of a new alcoholic beverage from a global brand. Swipe to the end for the answer! I loved working on these ad layouts and ill
View fullsize Not all designs hit the bullseye immediately. This unused concept from the Dungeons & Drafts branding process was beloved, but ultimately rejected in favor of what you see today. We determined that the color palette combined with simplistic linew
View fullsize Is print dead? Not yet! Don't make the mistake of thinking that digital content is enough to build relationships with target audiences. Print collateral provides tangibility, and tangibility builds trust. Consumers are getting burnt out on digital, a