Pass Tha Freedom

Beat the system.

This limited release campaign aimed to raise awareness of the cannabis-based inequity that disproportionately affects black and brown people. Co-sponsored by Jambru Ferments and Fudena, I worked with another illustrator to create a label, takeout packaging, a stamp, and a bag design. Spreading information about the prison-industrial crisis was crucial to the success of the campaign, so we utilized a prominent QR code alongside strong imagery, and coordinated efforts with a social media manager. With the help of our communities, we were able to raise funds for Reclaim Philadelphia, 215 People’s Alliance, and Amistad Law!