Hendrick’s Gin

Experience the unusually delightful.

Hendrick’s Gin was created by Quaker City Mercantile in 2001 and subsequently turned the gin world upside down. It’s a strange and whimsical brand: the curlicue mustache seated playfully above the traditional British spirits’ stiff upper lip. The complex and idiosyncratic nature of the brand invites consumers to enter an unusual world where anything can happen. My work for this brand consists of product development, campaign ideation and launch, event & environmental design, packaging, print ads, digital ads, internal & legal communications, client presentation, & social media content. Not all of my work for this brand is visible online due to an active NDA; please contact me for more information. // Art direction by Quaker City Mercantile