I build brand systems and moments that last.

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Let’s transform your ideas into visual value.

Here at Holl&Design, I meld strategy and creativity to build authentic, consistent visual identities. These brand systems and moments that we create together are essential for grabbing attention, fostering trust, and influencing behavior over time.

There is no one-size-fits-all approach to branding. Not only do I customize each project to suit my clients’ unique needs, but I also research your company or organization, the industry, your competitors, and your intended audience before designing. All my work is grounded in evidence, skills, and processes honed through nearly a decade of experience and a degree in visual communications and consumer psychology.

As a long-term brand guardian or as a short-term supporting designer, I support businesses of all sizes, sectors, and types. I keep my studio small so that I can integrate seamlessly into your team, streamline your design flow, and deliver concrete value. For any services that I don’t provide, I maintain a well-vetted list of recommended service providers with whom I can coordinate.

View My Work

Meet Me

My Services

Who have I worked with?

PFM Asset Management

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Modern Good

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UPenn Visual Studies

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Nayko Naturals

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Pinstripes

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Isa Zapata

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Dungeons & Drafts

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Chamber of Commerce for Greater Philadelphia

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Substance Strategy & Creative

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Fiore Design

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Houwzer

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Newfound

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Fudena

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What I Do

Work with Me

Are you looking for a designer whose work will unerringly support your brand’s goals? Do you value strategic thinking and flexible aesthetics? Are you willing to be a creative partner? If you answered yes to all those, then we’re probably a great match!
Timelines vary based on the extent of your needs, your organization’s coordination of feedback, and our combined availability. Building a brand together can take 2+ months. One-off projects can be completed in 1+ weeks.
The services listed above are a good guide for my offerings, but I’m always open to new ideas! My portfolio of work showcases some of my favorite projects, but by no means is it a comprehensive digest of my abilities. Reach out to me for more information!
My aesthetic doesn’t exist. I adapt aesthetics to best support each brand and its goals, ideal consumers, and system.
Yes, of course! But never just a logo. Every design must be backed by strategic thinking, so any logo design will at least include a primary logo, potential applications, a color palette, and guidelines for use.
No, for a variety of reasons that I’m more than happy to discuss, including negative consumer perceptions.

Testimonials

“The ideation and development of my initial logo and brand image… is the thing that really kicked everything off for me, and was something I absolutely could not do without Sarah. I've had no shortage of people see my branding and tell me that it's beautiful, refreshing, and perfect. The collaborative nature of our work was truly my favorite part, and her expertise was able to bring my vision to life.”

Dylan Rhile

Pinstripes, Founder & CEO

“Sarah always maintains a positive attitude, and is courteous, kind, responsive, and willing to put in the time and effort to see a project through to completion (and exceed expectations). Her dedication to quality design shines through in the strong work she creates. I, and the rest of my colleagues, came to depend on Sarah and saw her as an extension of our team.”

Maria DeFazio

Chamber of Commerce for Greater Philadelphia, Art Director

“In the six years that Sarah and I have worked together, she has been a reliable, transparent, passionate partner… She has provided consistency for brands already in existence, refreshed brands that were aging and stale, and evolved brands that just needed a little extra love… She laid the groundwork for over 20 brands that will last a generation.”